Apple to Offer Dedicated Web TV Streaming Service in Late 2015
Apple's dedicated streaming service for television is set to launch in the fall, featuring 25 channels, including most of the major broadcast networks.
Apple has announced it will be launching its web TV streaming service in September with approximately 25 channels, including ABC, CBS, and Fox networks. This news follows Apple's standalone digital TV partnership with HBO Now to exclusively host the cable network's shows starting April.
With Apple TV seen only as a supplement to existing TV and cable service, its upcoming streaming offer will breathe new life into the company's 8-year-old digital media player.
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Speculations have also emerged the new web television service will be unveiled at the Apple Worldwide Developers Conference in June, while subscription rates for the dedicated streaming service will cost anywhere from $20 to $40 per month.
Meanwhile Apple is currently in talks with other major media companies like Disney, 20th Century Fox, ESPN, and Discovery Channel to add to their service bundle.
Unlike other cable TV providers offering a bloated catalogue of channels, the tech giant is looking at a smaller bundle of popular heavy hitters, while offering a lower streaming subscription rate.
However, it has declined to stream content from NBCUniversal due to Apple's quarrel with Comcast Corp., NBC's parent company.
Apple's 25-channel streaming service will be made available on all of its iOS devices, including Apple TV boxes, iPhones and iPads.
With its new streaming offering, Apple, joins the list of other media, tech, and telecom companies who will be introducing their own digital television services this year to target the current generation of viewers who prefer to subscribe to an Internet service over traditional cable TV.
