Facebook Updates 2015 News: Trending Again in Five Categories
Facebook continue to improve its features and update its security protocols to give its users worthwhile experience while updating their statuses on the social media platform. In its latest update, Facebook rolls out its "Trending" section that allows users to see the topics and headlines that might be of interest to them.
Taking after the "Trending Topics"of Twitter, Facebook launched in the U.S., Canada, U.K., Australia, and India their own "Trending" section with the social media's web homepage sidebar. The sidebar will feature lists of words and phrases highly mentioned. It also includes a brief explanation of why those particular words and phrases are trending. This format frees the users of having to follow through several hashtags to identify the main source of the topic, which is what happens with Twitter's "Trending Topics."
"The description next to the topic is actually a headline that provides context around the topic and what is causing it to trend. We have rules in place that work to select concise, accurate, informative headlines," a Facebook representative said.
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The section will have five categories: Sports, Entertainment, Politics, Business, and Science and Technology. According to VentureBeat, Facebook is working on incorporating the update on its mobile apps.
This new addition to Facebook is beneficial for marketers that have contents that match category niches as they can target their audiences who "follow" trending topics included in the list. It would also be home to most news outfits wanting to get more exposure and user engagement.
This is a good addition to the social media app, however, to be able to efficiently maximize this feature, more Facebook users would need to post publicly because Facebook will only show a feed of links and posts according to updates from users who have the "Follow" feature that will allow people (even non-friends) to read public posts.
"Trending" will be accessible to Facebook users in several countries in the next few weeks.
