Samsung Galaxy S6 Edge Specs: Golden Curved Display Smartphone in Demand? Samsung Gives Detailed Explanation
Announced at the Mobile World Congress earlier this year, the Samsung Galaxy S6 Edge is probably one of the most stylish phones ever to be released.
Taking an award at the MWC for its design, the Galaxy S6 Edge is not just elegant because of its dual curved edge display, but also its metal frame and glass casing.
Now, it seems Samsung is aiming to take style to another level.
According to a report by Phone Arena, the Korean manufacturer has just announced the arrival of golden Galaxy S6 and Galaxy S6 Edge handsets.
In a press release by Samsung in the U.K., it reportedly consulted Donna Dawson, who is a lifestyle psychologist. The report mentioned some of the reasons why people are flocking to the new colored Galaxy smartphones.
"Since the Galaxy S6 and S6 edge went on sale last month, we have seen similar demand for Gold Platinum as our more traditional White Pearl and Black Sapphire colour options. We have been surprised by the reaction from the market, which means we are having to intensify our production of Gold Platinum to keep up with demand", said Conor Pierce, Vice President IT and Mobile, Samsung Electronics UK and Ireland.
Based on the study, people nowadays are becoming more specific when choosing the color of their smartphones.
People who choose gold are reportedly aiming to show their luxurious lifestyle (even though sometimes they themselves cannot indulge in such lifestyle), while those who prefer white are the more social type.
Lastly, consumers who choose black are reportedly "hinting at their sexual allure and power".