Halloween 2017: Americans Expected to Spend a Total of $9.1 Billion to Celebrate the Occasion This Year
Americans are expected to spend more on Halloween this year, according to the results of a survey.
While Americans posted a record of $8.4 billion spending on Halloween last year, the National Retail Federation and Prosper Insights & Analytics have recently revealed that their cumulative spending will top last year's record. Based on results of the survey firm, Americans are expected to spend a total of $9.1 billion this Halloween.
According to a report by NewsWeek, 179 million Americans will be spending their money on Halloween costumes, candy, and decorations this year as revealed by the results of National Retail Federation and Prosper Insights & Analytics' survey.
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"Americans are planning to spend more than ever as they gear up for Halloween," National Retail Federation and Prosper Insights & Analytics President and CEO Matthew Shay said in a statement.
Reportedly, Americans, on the average, will be spending around $86.13 each to celebrate Halloween this year. While celebrating the occasion differs from one person to another, on the whole, Americans are expected to spend $3.4 billion on costumes, $2.7 billion on candy, $2.7 billion on decorations, and $410 million on greeting cards.
National Retail Federation and Prosper Insights & Analytics' data is a result of survey participated by 7,013 consumers, who were asked about their shopping plans for Halloween this year. The survey was conducted from September 5- 13 and has a margin of error of plus or minus 1.2 percentage points.
According to Prosper Insights Principal Analyst Pam Goodfellow, many Americans still look forward to celebrating Halloween. Because of this, they are expected to spend a record amount this year with increases across all purchasing categories.
Meanwhile, according to reports, President Donald Trump will continue to be a popular Halloween costume this year, just like last year when he was not still a POTUS (President of the United States). Apart from Trump, many are also expected to dress up as Wonder Woman or Pennywise the clown, given the success of "Wonder Woman" and "It" movies this year.
