Jeremy Lin Promoted by Brooklyn Nets to New York's Chinese & Chinese-American Community: Will NBA Star Drop 'Linsanity' For 'Brook-Lin'? [VIDEO]
The Brooklyn Nets have officially started their campaign to reignite the New Yorkers' support for Jeremy Lin, the franchise's star player for the 2016-17 NBA season. The representatives of the Nets kicked off their campaign by reaching out to the leaders of New York's Chinese and Chinese-American communities on Tuesday.
Lin's Return to New York
According to Nets Daily, Joe Grande, the Nets senior account manager for group sales, met with the leaders of New York's Chinese and Chinese-American communities to explain to them the impact of Lin's return to the city. Grande's team also presented several ticket packages for the Nets fans who want to see Lin at Barclays Center.
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"We went all in on Jeremy Lin and we would love to see you come out and support him," Grande courted the local community leaders, according to a report of Chinese TV station NTDTV.
A huge portion of New York's population is composed of people with Chinese or Taiwanese heritage. Among 8.4 million New Yorkers, around 570,000 have Chinese or Taiwanese heritage. Almost 200,000 of them reside in Brooklyn.
Lin's Impact to The Asian Community
Lin, a Harvard graduate, is a son of Taiwanese immigrants. Since he rose to fame in 2012, he has been vocal about how he wanted to make an impact to the Asian community.
"Chinese people, Asian-Americans, Asians, they always have a special place in my heart. Coming back here [New York], I want to be able to try to inspire the next generation, reach out in the community," the 27-year-old point guard told The New York Times.
Timothy Hwang, the New York bureau chief for Central News Network of Taiwan, disclosed that Lin does not only have a huge fan base in New York but also in Asia. He said that Lin continues to attract attention, particularly of the younger generation.
"People really don't understand how some Asian kids could be good," Ryan Chin, a youth basketball league mentor, shared to The NY Times. "I just want to thank Jeremy Lin."
From 'Linsanity' to 'Brook-Lin'
Lin's return to The Big Apple has been drawing a lot of attention lately. According to some analysts, there is a big chance that he will rediscover the "Linsanity" euphoria he started two years ago.
There were speculations that Lin will be dropping "Linsanity" for a new craze called "Brook-Lin." According to Larry Brown Sports, Lin has already applied to trademark the phrase "Brook-Lin" ahead of the 2016-17 NBA season.
