Zoe Saldana Lands L'Oreal Endorsement Deal

By Daniel Distant, Christian Post Reporter Friday, March 28, 2014

Zoe Saldana is the newest face of L'Oreal Paris, according to reports. The "Star Trek" actress' will function as their international spokeswoman, and her big endorsement deal will include both print ads and television commercials.

Zoe Saldana, 35, will accompany actresses Blake Lively and Lea Michele, who also represent the brand. The first photo features her face in a stark black and white, and she says the brand will help her represent her own beliefs.

"Growing up, I was taught to believe that I am capable to do anything a man can do," Saldana told E! News. "This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life."

"As a L'Oréal Paris spokesperson, being able to say, 'We're worth it,' means so much to me," the actress explained. "I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand."

Cyril Chapuy, global president of L'Oreal Paris, welcomed Saldana into the L'Oreal family with a statement of her own.

"Zoe astonishes with her audacious style and feline beauty. Attached to her values, unafraid to speak her mind, and confident in her own skin, she embodies infallible force and asserted femininity. With her toned dancer's silhouette, magnetic charm and delicate elegance, this spectacular actress is joining the L'Oréal Paris family and we're so proud to welcome this new Woman of Worth."

In addition to her endorsement, Saldana will be busy this year playing Gamora in "Guardians of the Galaxy," Neytiri in "Avatar 2," and in a TV series "Rosemary's Baby," which is currently in production.