Ron Shaich's Week of Hunger
Ron Shaich, CEO of Panera Bread Co. who was compensated some $4.4 million in 2012 by his billion dollar company, is nearing the end of a week long challenge in which he gave up a budget supporting sumptuous eating to survive on just $4.50 a day to draw attention to hunger in the United States.
"Whether or not we talk about it, acknowledge it or pay attention to it, hunger is a serious and real problem in the United States," Shaich wrote in a post on LinkedIn after highlighting data from a news report that nearly 49 million Americans are living in hunger including 16 million children who go to bed hungry at night.
"We live in the 'land of plenty,' and yet nearly 48 million people receive food stamps and 16 million children go to bed hungry," he said.
