5 Commercials That Stuck Out During Super Bowl 52
Jack in the Box: Martha Stewart, fast food, and a swear word
Martha Stewart got some laughs Sunday in a commercial promoting fast food, something seemingly out of place for the gourmet cook.
In a funny one-minute spot for fast food chain Jack in the Box, Stewart appears on what looks to be an episode of her television show, presenting a gourmet Vietnamese Banh Mi sandwich that you would supposedly never see in a fast food joint.
An angry Jack in the Box character bursts through the doors of the cooking show set, boasting about his own Asian sandwich that looks similar to Stewart's version. Stewart orders the security detail to remove the man but then holds off, takes off her earrings and the two banter back and forth. She then plucks off his nose.
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"I can't smell, I can't smell, what the f***" Jack in the Box says. The expletive is bleeped out.
After a brief color bars screen is shown with the caption "Technical Difficulties," Stewart refastens Jack's nose and he is dragged offstage.
The food blog of the Austin American-Statesman postulated Monday that with Stewart's participation in the fast food commercial she is still remaking her image. The television host served five months in federal prison in 2004 for insider trading.
"She was 62 then, and in the past decade, Martha has reinvented herself, most notably with her friendship and business partnership with Snoop Dogg, with whom she hosts a cooking show," the Statesman reported.
