97 Percent of All Tablet Internet Traffic Comes From iPads

By CP News Briefs, Tuesday, October 11, 2011

Figures from comScore shows that the iPad is the most popular tablet device used to surf the web.

97.2 percent of all U.S. tablet-generated traffic come from iPads. The report shows that more traffic comes from iPads than iPhones. Among traffic generated from iOS users, iPad generates 46.8 percent of traffic with the iPhone device generating 42.6 percent.

Mobile devices claim 6.8 percent of the total U.S. web traffic. The research firm said half of tablet owners made a purchase on their tablet device.

"Tablet owners exhibited significant use of their devices throughout the entire online shopping process," comScore reported. "From doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)."

comScore also stated that "the incremental reach through mobile and connected devices should not be underestimated."

It pointing out that "in August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience."

According to the report, the Android platform has the highest share of the smartphone market but "its total audience among mobile and connected devices in current use is eclipsed by the Apple iOS audience.

"The iOS platform had the highest share of connected devices and smartphones in use at 43.1 percent, fueled by the iPad’s dominance in the tablet market, while Android accounted for 34.1 percent of the total mobile and connected device universe."