Beyonce and Jay Z Rumor: Couple Uses Separation Rumor as 'Lemonade' Marketing Strategy
Beyonce and husband Jay Z have allegedly ridden on rumors and speculations that they have already called it quits in order to make Beyonce's latest album, "Lemonade," get the exposure that it needs without spending much on its promotion.
Rumor has it that the couple has agreed to stir controversy for the album by coming up with intriguing lyrics in the album's eponymous song. Reportedly, the couple recognized what rumors and speculations can do to maximize the exposure of the album, hence, the move to include a line in the song that can fuel the speculations.
Citing a report of The Daily Star, Mirror claims that Jay Z has knowledge of everything involved in his wife's album, including the lyrics and its implications. And, as a smart businessman, he green lighted the use of the lyrics suggesting that he had been involved in acts of infidelity as he knew that it could help in its promotion.
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Apparently, there is no truth to the rumors and speculations that the couple have ended their marriage. During the first leg of her Formation World Tour, which was held in Miami, the singer dedicated one of her songs, "Halo," to her husband.
"I want to dedicate this song to my beautiful husband. I love you so much," Beyonce said.
Meanwhile, People reported that the couple had an intimate party at the Faena Hotel Miami Beach after her concert. According to sources of People, the couple celebrated the success of the concert with hotel owners Alan Faena, his wife Ximena Camino, and a few other close friends.
After the intimate celebration, the two were spotted strolling within the grounds of the hotel and were romantic. They even stopped to admire an art piece of artist Damien Hirst, "Gone but Not Forgotten."
With this, some people can't help but wonder. Did Jay Z really cheat on Beyonce but has been forgiven? Or, the lyrics of "Lemonade" is just a part of a marketing gimmick?
