Charles Barkley Cross-Dresses in New Ad: Wig, Tights, and Pumps
Yesterday afternoon Weight Watchers tweeted a photo that serves as a brief preview to their upcoming commercial campaign. No, it isn't a snapshot of healthy food or miraculous before and after shots of customers- it is something a little more surprising.
The weight loss company tweeted a rather untraditional photo of former NBA star Charles Barkley donning a dress, curly haired wig, tights, and women's shoes.
Weight Watchers offered a caption along with the photo, tweeting, "While shooting our new TV ads, Charles Barkley finds the perfect little black dress. Looking good!!!"
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The NY Post reported that the purpose of the Hall-of-Fame forward's cross-dressing advertisements is more than shock value. The tag line of the coming Weight Watchers ads is "Lose like a man."
The commercials stress the idea that being concerned about weight, dieting, and eating right is not just for women. With their cross-dressing ad campaign Weight Watchers is attempting to shatter the social notion that dieting is not manly.
Charles Barkley has been a Weight Watchers spokesman and member since this past October. He has had a great deal of success, and lost a total of 42 pounds in just 6 months. Barkley believes in the program, and he told ESPN why he thinks the program works.
"You can't give fat people small meals and think they'll stick to the plan. I had to learn how to change my eating habits. Let's be real: You see anyone who gets fat eating fruits and vegetables? So I'm starting to eat more of them now!" said the sports commentator.
The Weight Watchers new "Lose like a man" ad campaign is set to hit air Sunday, April 8th.
This isn't the Round Mound of Rebound's first time wearing a dress in the public eye. He dressed as a woman for an SNL skit when he hosted the show in early January of this year.
