Chip and Joanna Gaines Launch New Home Decor Line on Target
Chip and Joanna Gaines have launched yet another new home goods line.
On Tuesday, Target announced its partnership with the "Fixer Upper" on a new home line called Hearth & Hand with Magnolia. Included in the collection are 300 items spanning GI tables, home decor and tabletop. Although Target is known for its limited-time collaborations, its deal with the Gaineses will last for several years. Consumers will have a lot of products to choose from since the line will refresh every season.
The best part is that most of the items will be priced under $30, according to reports. While the HGTV hosts seem to have done everything, this marks the first time Magnolia will be collaborating with a retail store chain to create and design new products. The Gaineses are looking forward to the debut of their new line on Nov. 5, just in time for the holidays.
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Chip points out that most of the designs for all their Magnolia Home products are inspired by fans. "The most common request we get from people is for us to travel to their town and help them out with their house," he wrote on their Magnolia blog. "We are adamant that anyone can put together spaces they can be really proud of — rooms that are both comfortable and beautiful. All it takes is some basic know-how and having a few design guardrails in place."
Even before their home remodeling series reached overwhelming success, Chip and Joanna have been known as advocates of giving back to their community. To celebrate their new partnership with Target, the couple are redesigning the Target House at St. Jude Children's Research Hospital's dining room. Additionally, Magnolia will continue to provide donations through the Magnolia Foundation to help those in need.
