Dunder Mifflin Paper For Sale Through Quill
Quill launched a new paper brand on its website called Dunder Mifflin in an attempt to increase its sales of copy paper.
Staples owned-Quill.com and NBC Universal struck a deal making Dunder Mifflin brand paper available for purchase.
The paper will sport slogans from the series like "Our motto is, 'Quabity First'" and "Get Your Scrant on."
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NBC Universal will take approximately 6 percent of the profits, according to the Wall Street Journal. The companies agreed to a two-year licensing deal.
The deal is an effort to avoid what Quill's chief marketing officer, Sergio Pereira, calls a "race to the bottom in the paper business."
The Wall Street Journal reports that the $3 billion-a-year North American paper industry has declined 3 percent annually.
The deal is described by the Wall Street Journal as "reverse product placement." In the past, businesses have tried to get their products highlighted in the plots of television shows and movies.
More recently, businesses are having success bringing fictional products to life.
Bernie Bott's every flavor beans were inspired from the "Harry Potter" film series while the Bubba Gump Shrimp restaurants were inspired by the 1994 film "Forest Gump."
In 2007, Twentieth Century Fox made a deal with 7-eleven changing some of its stores to Kwik-E-Marts, the chain of market in "The Simpsons" series, to promote the Simpson movie. The chain saw an increase in sales in the converted stores.
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