'Give Hope Where It Counts': Big Christian Names Team Up for Good
Max Lucado, Thomas Nelson, CBA and The Salvation Army are partnering together for the "Give Hope Where It Counts" campaign.
The goal is to reach one million broken hearts with Lucado's book, "You'll Get Through This: Hope and Help for Your Turbulent Times" to be released in September of 2013.
"It seems these days hope is in short supply," Lucado told Charisma News. "But with every helping hand and warm meal, the Salvation Army provides a tangible expression of God's love."
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"Max has written a special message of hope and healing," he said. "We knew we wanted to create a ministry movement to help 1 million broken hearts find hope. The Salvation Army and CBA are powerful partners to reach that goal," David Moberg, Thomas Nelson's senior vice president, added.
Through the "Give Hope Where It Counts" campaign, Christian retailers are selling a special Salvation Army edition of "You'll Get Through This," according to their press release. Thomas Nelson will be producing the paperback edition exclusively for the Salvation Army to provide for those who are in crisis.
"The $5 special edition will include an introductory letter plus a 16-page insert featuring stories of people who have made it through difficult times with the help of The Salvation Army," said the release.
Sept. 11, 2013, Max Lucado will be speaking at a Salvation Army event called: "You'll Get Through This: A Night of Hope and Remembrance" at the Centennial Memorial Temple in New York City. Those directly affected by tragedies such as 9/11 and Hurricane Sandy will receive invitations.
"Christian retailers are on the frontlines, seeing how their customers want to minister to others in need. We value the work that the Salvation Army does as a Christian first-responder and we want to support their hands-on, ground-level work with those in need," CBA President Curtis Riskey said in a statement about their involvement with the event.
The event will be simulcast to churches and small groups around the U.S. as more than 1,500 are expected to attend.
