Inpop Records Names New Director Of Marketing

By Justin Camacho, Christian Post Correspondent Thursday, September 16, 2004

Inpop Records has named Rob Poznanski director of marketing for the label. As a seven-year veteran of the Christian music industry, Poznanski will oversee all aspects of marketing for the label and its artist roster, which includes such groups as Superchick, Shane and Shane, Tree63 and Plus One.

"We're very excited about the addition of Rob Poznanski to the staff at Inpop Records," said Steve Ford, Inpop's general manager. "Rob has worked with many of the most successful artists in our industry, and the experience he brings to this position will enhance the effectiveness of our artist marketing and development."

Poznanski began his career in 1997 with Sublime Records, and was shortly thereafter named to the national promotion staff of Essential Records. During that time, he worked with award-winning and best-selling artists Jars of Clay, Caedmon's Call, Bebo Norman and others. In addition, his work with platinum- selling rock group Third Day helped secure the band's first #1 adult contemporary radio single. Most recently, Poznanski served as part of the national promotions team for Sparrow Label Group, where he worked with such artists as Switchfoot, ZOEgirl, Jump5 and Delirious. Poznanski's contributions to the record-breaking rock group Newsboys helped the group achieve extraordinary success, including the radio single "It Is You," which holds the record for the longest consecutive #1 radio single in the Christian adult contemporary format.

"I'm thrilled to have the opportunity to work with the artists and staff of Inpop Records," said Poznanski. "I truly believe that Inpop is poised to enjoy unprecedented success. It's exciting to see the growth that the label has experienced over the last year, and I'm looking forward to launching new projects from our key artists this fall."

Inpop has a series of albums slated for release before the end of this year which includes projects from Ian Eskelin, Erin O’ Donnell, Shane and Shane, Matt Kearney and Superchick.