New Snapchat Update 2017: McDonald's Launches 'Snaplications' for Jobseekers
McDonald's has partnered with Snapchat to launch "Snaplications," a Snapchat lens through which Australian jobseekers can do a short Snapchat introduction in a virtual McDonald's uniform for a chance to get a job with the fast-food chain.
The new "Snaplications" will give potential hires a chance to make an impression with a special Snapchat lens that puts prospective jobseekers in a McDonald's uniform. Complete with a crew hat and nametag, Australian applicants can do a ten-second video that they can submit afterward to McDonald's Snapchat account, @Maccas.
Once the video pitch has been submitted to Maccas, as the fast-food giant is commonly known in Australia, the company will send an application form along with a link to their careers site, in which the applicants can then try out for a formal interview, according to Mumbrella.
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The "Snaplications" campaign launches this week in an employment promotional partnership that's a first for both McDonald's and Snapchat. The fast-food giant employs about 106,000 Australians, and more than half of them are below 18 years of age — a good 65 percent of them, to be exact, according to News Limited. This neatly fits in with Snapchat's user base, 82 percent of which are composed of young people.
In fact, according to Shaun Ruming, chief operating officer of McDonald's Australia, much of his experience with Snapchat came through his own daughter. "I've learnt a lot about Snapchat recently from my 14-year-old daughter," Ruming said.
"We think this is actually a world first. Snaplications is basically a Snapchat 'lens' that gives users the ability to apply for a job — or at least commence that process — by sending a 10-second snap," Ruming explained, giving a brief rundown of the "Snaplications" process. "We're the largest employer of youth in the country, so we're trying to look for new and innovative ways to recruit crew people," Ruming continued.
The ten-second introduction will just be a supplement to the normal hiring process, but while an actual interview will still be needed, "we'll obviously take it into account," Ruming explained. "We're looking for that positivity, bubbly personality, someone we think would be good in a customer service role. Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video]," The COO noted.
