Nike Responds to Accusations of Sexism After Release of 'Gold Digging' T-Shirts
Nike recently released a women's t-shirt with the words "Gold Digger" inscribed on the front which is causing some to question the company's motivation and if the clothing is harmless or sexist.
Although Nike reportedly released the t-shirt to recognize the 46 gold medals that the women of Team USA won in the 2012 Olympics, some questioned why the sports apparel company decided to feature the phrase associated with women looking to acquire money from wealthy men.
Some people took to Twitter to debate about whether the new t-shirts were funny or inappropriate. One person using the social media website called the new Nike design sexist.
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"What do you know - Olympic sponsors (corporate exporters) NIKE design Sexist 'gold-digger' women's shirts," the person tweeted. "New low."
Styleite,a fashion blog, also took to Twitter to agree with the sentiments that the t-shirt was sexist.
"US ladies win two-thirds of the country's gold medals at the Olympics, and @Nike rewards them with this sexist tee," the fashion blog's tweet read.
However, some people were amused by the shirt's design.
"That gold digger Nike shirt for women is dope to me," one woman tweeted. "People are always trying to find something wrong with stuff."
One man thought the shirt design was funny.
"Are people really pissed about Nike's olympic shirt that says "Gold Digger," one man questioned. "I personally think its hilarious #seriously #sodumb."
Nike, a company that provided clothing for the Olympics, called the shirt a "style that starts a conversation" on its website. Despite the backlash, the company called the shirt bold and nothing less than the best.
"When nothing less than the best will do, the Nike 'Gold Digging' Women's T-Shirt is up to the challenge with a bold design that's a treat on the eyes in a slim, comfortable fit."
The company released an official statement, denying that they were engaging in any sexist acts.
"Nike has consistently supported female athletes and the position they enjoy as positive role models," Nike said. "The t-shirt uses a phrase in an ironic way that is relevant given it was released just as the world focused on the success of female athletes."
