One Million Moms Scores Victory After Carl's Jr. Commits To Stop Airing Sexually-Charged Ads
The Christian watchdog group One Million Moms has scored a victory after CKE Restaurants, which includes Hardee's and Carl's Jr., has made a commitment to keep its commercials family-friendly and clear of inappropriate content.
"Carl's Jr. and Hardee's is re-steering its marketing to focus on food — a u-turn from its racy and offensive ads. Praise the Lord! Our voice has been heard. It is about time! 1MM was consistent and our diligence has paid off," the group wrote on its website.
CKE Restaurants decided on an image overhaul after 1MM launched the petition to "Stop Hardee's and Carl's Jr. Sexually Charged Ads." Instead of featuring scantily-clad models and celebrities in their ads, which 1MM deemed as "soft porn," the food chain will now focus its advertising strategy on its food.
Get Our Latest News for FREE
Its new campaign is all about promoting its status as "Pioneers of the Great American Burger," and this comes after former CKE CEO Andy Puzder announced his retirement this April.
Even the company's logo will be undergoing a drastic transformation. The food chain will be removing the smiley face from its yellow star logo and change the red and white lettering to plain black in order to give it a more modern look.
"The marketing department is overhauling CKE's entire image, and we should thank CKE to encourage the company to follow through with their decision," the group said. "Hopefully, CKE's disgusting and raunchy commercials are a thing of the past. 1MM will be watching to see if they have, in fact, dropped their sensual ads; but this is definitely a step in the right direction."
The group earlier complained that Hardee's and Carl's Jr. show no respect for women, especially after it aired its commercial for the Bacon 3-Way Thickburger "Fantasy." In it, three women wearing skimpy outfits were licking sauce from the burger.
"In the past, CKE's reply has been that men are its target market, but women, especially moms, make the majority of meal decisions. Not to mention a majority of the men 'targeted' have wives and daughters they love and respect and are offended by an advertising choice that is degrading to women," 1MM stated.
