Rick Ross Reflects After Reebok Loss: 'It Was a Learning Situation'
Rick Ross, the 37-year-old Miami, Fla. rapper, recently reflected on what he learned from being dropped as a spokesperson from Reebok after people protested some of his lyrics last April.
Ross came under fire when he appeared on fellow rapper Rocko's song "You Don't Even Know It." In the song, Ross speaks about drugging a woman with a drug made popular in the rap industry - molly.
After UltraViolet, a community of individuals fighting for women's rights, protested along with dozens of women who presented thousands of petitions and signs that read, "Hey Reebok-- Want my business? Stop promoting rape. Drop Rick Ross," the sports apparel company dropped him."
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Ross recently reflected about the decision for Reebok to cut ties with him. The rapper said he hoped his younger peers would learn from his mistakes.
"I mean, at the end of the day, once the dust settles, we'll re-address the situation once the time is right, you know what I'm saying? As far as myself from Reebok, we got a healthy situation. But it most definitely was a learning situation," Ross told MTV. "And you know, just for the little homies, just something for them to take away. That's what's important to me, what they take away from it."
Reebok released a statement about their decision to cut ties with the rapper hailing from Miami, Fla.
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so," Reebok said in a statement to Billboard. "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."
However, Ross said he was not upset about the broken relationship with him and the sports apparel company.
"I'm in a position where if I never sold another shoe, Rozay good. So it's really about what the little homies, who coming next, gonna take away from it," Ross told MTV News. "Keep handling your business. And that's what it's about."
