Samsung Galaxy S3 Event in NYC Kicks Off Major Marketing Campaign
Samsung hosted an event for the new Galaxy S3 in New York City yesterday where the company showed off some of the device's new features to a large crowd of observers.
It also announced its planned marketing campaign for the Galaxy S3 stating that it could be the company's biggest one to date.
"We are launching the biggest marketing campaign in Samsung's history," said the company's Chief Marketing Officer Tom Pendleton at the event.
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Pendleton also bragged about how over 6.8 million people have befriended Samsung on Facebook and 1.8 million follow it on Twitter. This is nearly a 500 percent increase for both social mediums in terms of users interested in Samsung and its products.
Samsung also announced its plans to launch fifty kiosks and 40,000 interactive posters around the country during the next few weeks that will allow users to download free music, eBooks, and other content directly onto their new Galaxy S3.
The company even plans to run a 3D advertisement before summer blockbusters in 55 movie theaters across the U.S. The ad will function like a game for Microsoft's Kinect accessory for the Xbox 360 detecting audience movements as each viewer works together waving their hands in the air trying to control a giant Galaxy S3 that is on the screen.
Samsung also plans to launch Beacon, a mobile-only magazine that will debut on the Galaxy S3 and give users exclusive information on the latest products and provide them with exclusive offers from Samsung.
Samsung also promised to recruit every last iPhone user to the Galaxy S3.
This all seems like a lot for Samsung who has already had huge success with the smartphone's predecessor, the Galaxy S2.
The company wants to eliminate Apple, but oversaturation can sometimes be bad for business.
