Samsung Galaxy S7 to Come in Two Size Variants

By Lorraine Caballero, Christian Post Contributor Tuesday, December 29, 2015

Samsung Galaxy S7 will be released in two size variants to compete better with Apple's iPhone 6 Plus, based on information released by South Korean media.

Samsung Electronics will release the Galaxy S7 smartphone in 5.2-inch and 5.5-inch variants. The upcoming flagship will begin mass production in February 2016 and will be released in the same month, according to South Korea's ET News.

Galaxy S7 is currently being developed under the code name HERO. HERO1 project reportedly bears a 5.2-inch flat screen, while HERO2 sports a 5.5-inch edge display, the report details.

"Samsung Electronics is preparing for two-track strategy to approach premium phone market more in detail," ET quotes an unnamed source from the industry.

In the past two years, Samsung has taken its cue from its biggest rival Apple by releasing two premium smartphones each year. However, the South Korean firm has recently taken a more daring course by launching several flagship units within just a year, Tech Insider reports.

In 2014, Samsung released four flagship models — the Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge Plus, and the Galaxy Note 5. All four units were launched in different colors and storage capacities. The move has helped lift the company's mobile business a bit as it had notably been having difficulty competing in the now saturated market, the report relays.

The change in strategy is part of Samsung's bid to boost its sales of premium smartphones in 2016. Samsung is aiming to sell around 400 million phones next year, a number that is a bit lower than this year's target, the report explains.

The South Korean tech giant is planning to wrap up the development of the new smartphone by January 2016. It will initially produce 5 million Galaxy S7 units, 1.6 million of which will be Galaxy S7 Edge.

As of now, no exact release date for the Samsung Galaxy S7 has been announced. More details about the upcoming flagship smartphone are expected to surface in the next few weeks.