'Stranger Things' Season 2 News: Nielsen Reveals More Than 15 Million Already Watched the Premiere
Despite Netflix's very secretive approach to their viewer ratings, Nielsen has reportedly uncovered that the streaming service's hit series "Stranger Things" season 2 had gathered millions of viewers shortly after its premiere.
Following its season 2 premiere, data and measurement company Nielsen reported that at least 15.8 million viewers flocked to their Netflix accounts to watch the "Stranger Things" premiere episode titled "MADMAX" within the first three days of its release.
Out of that figure, 11 million belonged to the adults 18-49 demographic -- a group of viewers that had high importance in the conventional measurement of TV ratings as far as advertisers are concerned.
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According to reports, Nielsen's data also showed that as many as 361,000 Netflix subscribers binge-watched the entire second season of "Stranger Things" within 24 hours from release.
"Stranger Things" is undeniably currently one of the most popular web series that is a mix of the science fiction and horror film genres. The franchise was conceived by Matt and Ross Duffer, aka the Duffer Brothers, and first premiered in 2016.
On Oct. 27, Netflix released nine all-new episodes of the show that followed a group of kids, where some had superpowers, and its adventures in uncovering mysteries happening in the fictional town of Hawkins, Indiana.
As expected, Netflix remains tight-lipped and has yet to confirm Nielsen's data. The streaming service giant is well-known for never publicly announcing ratings, especially of their original shows. But at the same time, they are also notorious for axing multiple shows due to several factors including low viewership numbers.
Last month, Nielsen launched their new service called Nielsen Subscription Video On Demand (SVOD) Content Ratings, which is dedicated to "independently measure subscription-based streaming content," and it seems like it is starting to produce some results.
In a recent interview with The Hollywood Reporter, Nielsen's senior vp product leadership Brian Fuhrer said: "We've gone public with some insights already, but the logical thing you'll see next is how all of these big Netflix launches rank against linear TV."
