5 Super Bowl LI Ads That Got Political
IV. 84 Lumber, 'The Journey Begins'
In a controversial ad, family-owned company 84 Lumber showed a Mexican mother and daughter immigrating to the United States.
The initial ad, which featured the two encountering a large wall that alluded to President Donald Trump's campaign promise, was banned by Fox. However, a milder version of the ad did air.
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"In the new ending, the mother and daughter are shown holding hands while 'See the conclusion at Journey84.com' appears across the screen," reported The Washington Post.
"Viewers who go to the website won't just find the conclusion to the pair's journey, but also the original, rejected ad."
