Verizon Offers First Faith-Based V CAST
Verizon Wireless, which boasts the largest wireless network, has teamed up with Unity In Values, a main distributor in Christian mobile content, and created the first ever Christian-oriented V CAST channel.
The Mobile Word, as it has been titled, will offer a variety of Christian content including music, extreme sports and entertainment, age-targeted religious programming from many of the nation's largest churches, and a complete, interactive version of the New Testament.
"With V CAST, Verizon Wireless pioneered wireless entertainment so it only seems appropriate that they would be a pioneer in spiritual mobile content," said Fred Clarke, president of Unity In Values, in a statement. "With a strong presence among young adults, Verizon Wireless helps us reach young people seeking to enjoy and access faith-based content wherever they are."
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Christian influence has begun to take more of an active presence in today’s media. Christian markets have been growing largely among music, film, and even video games.
The new Mobile Word focuses on the youth market which is generally savvier with technology features. It has its advantages in that it can reach a fast-paced generation that can be difficult to access.
“Our relationship with Unity In Values enables us to provide the best faith-based content, powered by a deep understanding of this spiritually active community, to our customers who want to stay connected and informed while on-the-go," explained John Harrobin, vice president of digital media for Verizon Wireless, in a statement.
Among the many features on the phone, The Mobile Word allows users to access many of the nation's largest churches, such as Pastor Greg Laurie from Harvest Christian Fellowship, minister of the eighth largest church in America.
V CAST is a feature offered by Verizon that allows cell phone users to receive streaming video clips and other multimedia content. It is also one of the few mobile phone-based systems on which more advanced games including 3-D graphics can be played.
