What If You Were Invited to Your Own Funeral? See How These Chronic Speeders Reacted (VIDEO)
Go For Zero is an initiative in France, Belgium and the Netherlands devoted to getting drivers to slow down. Their statistics report that hundreds die of speed-related crashes each year.
In an elaborate effort to spread their message, Go For Zero made five repeat offenders the unwitting subjects of a unique drama, their own funerals. Each subject was invited to an event by a friend, but when they show up, they're guided into a room with dozens of people facing a closed casket.
They're obviously uncomfortable with dropping in on a funeral, but then they see their friend take a spot at the podium. As the friend starts talking about the mystery departed, it becomes clear who they're talking about, and the tears begin to flow.
After seeing a possible glimpse of their future, hopefully these drivers will lift the pedal off the metal.