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CASE STUDY: PublicSquare
Engaging Americans with Traditional Values through Targeted Marketing
PublicSquare is on a mission to restore culture through the power of commerce. To accomplish this, the online marketplace connects Americans with traditional values to businesses that align with their conservative, faithbased, and patriotic convictions.
The directory is the go-to resource for quality products from apparel to home decor, ensuring that consumers can confidently make choices that embody their ideals.
THE FIRST CAMPAIGN
The Christian Post executed a targeted email blast test campaign with PublicSquare to enhance visibility and maximize impressions.
The ad showcased the wide array of products available through PublicSquare, introducing subscribers to the platform's diverse offerings and emphasizing its commitment to connecting consumers with values-aligned businesses.
IMMEDIATE SUCCESS
The content resonated with The Christian Post’s subscribers, achieving an impressive 41% open rate.
THE BUY IN
After the success of the initial e-blast, PublicSquare expanded its marketing strategy to include five more targeted e-blasts to conclude the Fourth Quarter of 2023.
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A LONG-TERM PARTNERSHIP
Following the success of the limited-time email campaign, PublicSquare renewed its marketing efforts with The Christian Post for the entirety of 2024. This renewed partnership aims to further amplify traffic and drive conversions.
WHAT THE CLIENT HAS TO SAY
“Working with Christian Post as an ad partner has been an extremely positive experience. They continue to deliver impactful campaigns for us that have driven brand visibility and traffic.”
-- PublicSquare
