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CASE STUDY: TPUSA Faith

Inspiring Christians to put their faith into action through abranded social media campaign.

By CP ADVERTISING

TPUSA Faith empowers Christians to actively live out their beliefs by engaging, equipping, and empowering them to defend their God-given rights. This nonprofit organization provides Christian conservatives with essential tools to expose misinformation and illustrate the vital link between faith and freedom.

TPUSA Faith stands on the principles of truth and liberty, inspiring the American Church to put their faith into action.

THE FIRST CAMPAIGN

THE CHRISTIAN POST executed a branded content campaign to maximize reach across web and social media for TPUSA Faith’s Strong Church Dream Conference 2024.

The content motivated readers to register for the event by highlighting its compelling theme and featuring prominent speakers. It also underscored the importance of building an engaged church community by equipping ministry leaders with essential tools and valuable insights.

A RECEPTIVE AUDIENCE

The campaign struck a chord with The Christian Post’s audience, with the branded content’s landing page spurring an impressive 7.5% CTR.

THE RESULTS

The campaign demonstrated strong audience fit, garnering thousands of impressions across web and social media.

TPUSA Faith - The Result 2


BUILDING ON SUCCESS

As a result of the success of the first campaign, TPUSA Faith committed to a second campaign to promote their Believers’ Summit, and the organization continues to seek strategic opportunities to partner with The Christian Post.

WHAT THE CLIENT HAS TO SAY

“TPUSA Faith had a great experience promoting through The Christian Post. Their platform effectively reached our target audience within the conservative Christian community, and the professional support from their team ensured our message was well received.”
-- TPUSA Faith