DC Super Hero Girls News: Show's Doll Versions Finally Out
A new line of DC superhero dolls has finally hit the shelves after DC Entertainment, Warner Bros. Consumer Products, and Mattel inked an exclusive agreement with one of America's biggest retail stores, Target. The line is composed of "DC Super Hero Girls" versions of Supergirl, Batgirl, Harley Quinn, Poison Ivy, Wonder Woman, and Bumblebee, which Diane Nelson, president of DC Entertainment, earlier described as dolls that carry stories of empowerment, inspiration, and optimism for every young girl.
Kotaku opines that the individual faces of the dolls included in the line are lovely, with an undeniable resemblance to another Mattel line of dolls, Monster High. The website says that the dolls are sure to entice both comic book lovers and doll collectors, despite the fact that the merchandise has a target market of girls aging six to 12.
Kotaku notes, though, that dolls have their own downsides, especially the Batgirl and Harley Quinn. It points out that the respective masks of the two are attached with the use of a plastic fastener that can't be re-attached should a young girl or a collector remove them. Additionally, instead of making Harley Quinn wear red and black stockings, her legs were permanently painted with the said colors, making it awkward to look at if she is dressed in another outfit that will show her legs. On the whole, the website believes that the first line of "DC Super Hero Girls" are off to a good start.
Get Our Latest News for FREE
The 12-inch Mattel dolls are based on DC's animated shorts, "DC Superhero Girls," which debuted last year in its own website. The animated feature follows the young lives of the above-mentioned superheroes as they attend school at Super Hero High. On March 19, (Origin DC comics) the show will have its first-ever TV appearance via a one-hour special on Boomerang.
"This program is changing the face of superhero culture, and we are really proud of that," Nelson said, who also happens to be the president of Warner Bros. Consumer Products and president & chief content officer of Warner Bros. Interactive Entertainment.
