Former Apple chief launches two low-cost premium smartphones under Obi Worldphone
Former Apple chief John Sculley has launched two low-cost Obi Worldphone smartphones — the SF1 and the SJ1.5.
Sculley is targeting the emerging market with the new Android smartphones SF1 and SJ1.5 that Obi Worldphone is proud to declare as "designed in San Francisco." The two phones are part of the company's efforts to provide the emerging markets in Asia, Africa, and the Middle East with premium quality yet affordable smartphones, according to the Tulane Hullabaloo Online.
The SF1 sports a slightly protruding display and a flat-edged top. The phone, which is named after San Francisco, runs a Qualcom Snapdragon 615 processor with LTE that will have two variants: the 32 GB storage with 3 GB RAM version, which costs $249, and the 16 GB storage with 2 GB RAM version, which costs $199, the Financial Express reports.
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Other features include its dual-SIM capability, 3,000 mAH battery, 5-inch full-HD display, 13-megapixel rear camera, and 5-megapixel front camera.
The SJ1.5, which is named after San Jose, also has the flag-edged top but has a flush display. The new smartphone, which runs on a MediaTek processor and has 16 GB of storage, sells at $129. Its other features include an 8-megapixel rear camera, 5-megapixel front camera, 1,080 full-HD video recording, and 3,000 mAh battery, the report adds.
"'Designed in San Francisco' can be found on the back of every Obi Worldphone," the company said of the SF1 and SJ1.5. "To us it means you can expect a world class, original, and distinctively designed smartphone that's ready to accompany you on any path you choose."
Obi Worldphone is planning to roll out the SF1 and SJ1.5 across Indonesia, Thailand, Vietnam, Saudi Arabia, and the UAE in October. It also plans to launch the two new devices in India by year-end, with additional plans to make them available in at least 50 countries by 2017.
