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Gold Plated 'LG Watch Urbane Luxe Limited Edition' smartwatch is launched.

LG has upgraded its LG Watch Urbane, which was launched last year, into a 23-karat gold-plated limited edition called the LG Watch Urbane Luxe. LG has plans to offer only 500 of the limited edition Luxe watches that have been designed and manufactured in partnership with Reeds Jewelers in the US.

The LG Watch Urbane was already popular and successful but did not get good reviews. But if anyone wants to go in for a fancy, gold-plated watch at reasonable expense then the LG Watch Urbane Luxe it is.

The specs of the LG Urbane and LG Urbane Luxe Limited Edition are the same.

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Both have similar displays with screen size 1.3 inches and screen resolution 320 x 320 pixels. Both have an internal storage of 4 GB plus a Qualcomm Snapdragon 400 chip, CPU of 1.2 GHz and RAM of 512 MB. Both devices run on Android Wear. The Luxe edition has a circular P-oled screen with 348ppi.

The same LG Watch Urbane is now gold-plated with 23-karat gold, given an alligator skin strap and comes packed in a high gloss piano shiny lacquer case. The moot point is whether the Luxe Edition justifies the price tag of $1200.

"Wearable devices shouldn't be thought of as an extension of one's smartphone but an extension of oneself," says LG's Chris Yie, according to The Verge.

The LG Watch Urbane is priced at $349 and has the same specs as the Luxe edition. This means that the LG Watch Urbane Luxe Limited Edition is a fancy form of the LG Watch Urbane Regular. Though it is much less expensive than the $10,000 Apple Watch Edition, it is not convincing in what it will deliver at $1200. While the Apple Watch Edition comes with a 18-karat gold plating, the LG Luxe Edition is gold plated with 23-karat gold, making it more sturdier.

People wanting to go for it can pre-order at www.reeds.com and you will have one on your wrist at the end of October or start of November.

The LG Luxe Edition is going to have competition from the Tag Heuer Carrera Wearable 01, priced at USD 1,400, that will be out in same time, October or November this year.

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