iOS Ad Blockers Help User Save Time and Money – NYT Study Results
A recent study found out that iOS ad blockers do not just prevent users from seeing annoying ads but they can also help them browse faster and save money.
In September, Apple welcomed ad blockers into the iOS ecosystem when iOS 9 was released and they later soared above other iOS paid apps in terms of demand. Based on a study conducted by the New York Times (NYT), ad blockers do not just serve to block annoying ads but they also help users save time and money by allowing them to surf the Internet faster and limit data consumption, according to Tech Times.
Ad blockers have been available to PC users for some time already, but iOS has only recently allowed these apps to enter its iOS ecosystem. With the new development, iOS users can simply download an ad-blocking app and enable blocking activities in the Safari browsers, The Market Business reports.
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"We decided to put multiple ad blockers to the test," Tech Times quotes NYT's report. "Over the course of four days, we used several ad-blocking apps on our iPhones and measured how much the programs cut down on web page data sizes and improved loading times, and also how much they increased the smartphone's battery life."
The results of NYT's recent study, which involved testing of 50 news websites, half of the data consumed by users are made up of ads and content that ad blockers filter out. But not all news sites have the same amount of ads. With the use of ad blockers, web pages loaded completely in less time, the report relays.
In addition, accessing web pages costs money. Sometimes, loading front-page ads would cost around $9.50, so enabling ad blockers help users save data expenses.
While ad blockers prove to be very beneficial for gadget users, they have negative effects on sites that rely on online ads for revenue. They can also cause some site content to break and interfere with some online shopping activities.
