iPhone 7 Updates and Rumors: Survey Reveals Consumer Expectations for the New iPhones; Specs and Comparison with Samsung Releases
Curved Display? Waterproofing? Find Out What Consumers Want for the New iPhone Models
The current smartphone landscape is no doubt dominated by Samsung, what with the Galaxy Note 7 just recently released and the Galaxy S7 and S7 Edge killing performance tests. With the iPhone 7 only days away from being released, how would Apple fare against the Korean teach giant?
Survey Speaks
Whenever iPhone devices are set to be released, the news always certainly generates buzz across the internet that resonates with real world consumers. New York-based company Fluent, who specializes in digital advertising through customer acquisition, reveals the results of a survey about consumer expectations for the next iPhone.
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Corresponded by 1,735 US residents, 22 percent said that additional storage is the most important improvement anticipated for the new iPhone. Improved battery life, an important processor, and a thinner body all received 18 percent apiece from the surveyed consumers. A better camera and new color options then received 12 percent each.
As for the much awaited rumored features of the iPhone 7, waterproofing received 56 percent overall for being the most significant. Wireless charging came in at a far 2nd place with 20 percent, while a pressure sensitive button clocked in 11 percent. The dual lens camera setup got 9 percent popularity while the single connection port was at last place with a mere 4 percent.
The most disappointing rumor so far, the removal of the 3.5mm headphone jack, came in with a drawback rating of 64 percent. The disappearance was said to be a move to fully waterproof the new iPhone 7, but drew a lot of flak from various tech communities. The survey was done on August 23, with both Apple and Android users included as participants.
Samsung's Edge over iPhone
One of the questions asked in the survey was whether or not the new iterations of the iPhone should adopt the curved display, similar to the Samsung Galaxy S7 Edge. A resounding 'No' answer of 65 percent throws Samsung's perceived advantage under the bus.
This follows the rumors that future iPhone generations would be soon adopting the Edge display feature of the popular Samsung smartphones. Along with the curved screen is the jump from IPS LCD to AMOLED display technology. This is accompanied by the possible removal of the home button in favor of a glass and metal build for the body. All of these features are widely known to be Samsung's signature innovations, with the dual curve and glass body first introduced in the Galaxy S6 and S6 Edge lineup.
iPhone Reception
Fluent then stated that expectations for the new smartphone are rather low. Only about 31 percent of the respondents think that the new iPhone announcement is a big deal. Likewise, those who think that the new models will bring major improvements are only at 28 percent.
These are unsurprising numbers given Apple's questionable moves with previous iPhone generations. Now that key features are also in danger of being removed, Apple has to innovate more with their smartphone, as the iPhone technology has now slowly become stagnant.
