Nike News: Company Set to Release "Next Generation Footwear" for NBA All-star Weekend
The shoe apparel giant looks to utilize their partnerships with iconic athletes along with their innovation for their upcoming new set of collections.
Nike has recently made a big agreement with its partnership with the NBA last year. The company looks to make a marketing splash for the upcoming All-star game, which will be a great time for the company to showcase its newest products.
Not only is the NBA 2018 All-star Weekend one of the most highly anticipated events that feature star-studded rosters and audiences, it will also be held in the big city of Los Angeles. Many Hollywood stars are anticipated to arrive in the VIP seats.
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Nike has already made moves prior to the event, releasing an "All-star collection" under the names of superstars such as LeBron James, Kyrie Irving, Paul George, and even the retired five-time champion, Kobe Bryant.
Starting with the three-time NBA Finals Most Valuable Player, James will have a royal addition to the LeBron James KITH "Long Live The King" edition. The new shoe is called the "LeBron X Kith." It will be chapter two of the collection and will focus on a design that is inspired by royalty, after James' "The King" moniker.
Besides the KITH addition, James will get a newly improved "Air Zoom Generation," which was the former MVP's debut signature shoe back when he was a rookie in 2003.
As for Boston Celtics superstar Kyrie Irving, the point guard will be getting the Kyrie 4 ASW, a shoe that is inspired by the culture and art in Venice Italy.
Retired Los Angeles Lakers superstar Kobe Bryant will have the "Kobe X Undefeated," inspired by Los Angeles' city design and in commemoration of Bryant's 81-point game against the Toronto Raptores in 2006.
Nike has also previously partnered with PlayStation for NBA All-star Paul George's limited edition shoes named the PG2 PlayStation colorway. But, for their All-star lineup collection, "PG13" will be getting the "PG2 ASW," inspired from George's desert-laden hometown in Palmdale, California.
The All-star lineup collection will be released on Feb 15., just before the start of the 2018 NBA All-star Weekend.
