Nokia Comeback News: Company Taking Things Slow For Market Re-Entry
Nokia is poised to stage a comeback in the industry that it once dominated. While the company that was synonymous to the emergence of cell phones in the late '90s is bent on reclaiming the spot that it lost to Apple when the first-ever iPhone was released in 2007, it is taking its time to ensure that it will be talked about once it returns to the market.
According to Telegraph UK, the company is just on its second year of a 10-year plan that aims to put the Nokia brand at the top of the phone industry once more. During the still-ongoing Mobile World Congress in Barcelona, Nokia's chief executive Rajeev Suri said, "We almost owe it to ourselves to go experiment in the consumer area."
Despite letting the public know of its imminent return though, Nokia hasn't announced yet when it is going to release its new phone. Suri neither denied nor confirmed if the company has already inked a deal with an ideal partner that will pave the way for the re-birth of the Nokia smartphones.
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Although the company missed its deadline for sealing a partnership deal with its new wave of phones by the end of last year, Suri stressed that the company is taking its time.
"There's no rush, there's no timeline… it could happen in 2016, it could happen later," he said.
It was in 2014 when Nokia sold its phone-making rights to Microsoft. The deal tied Nokia's hands as part of the deal stipulated that the company could not use the Nokia brand on phones until the end of 2015.
As to whom Nokia will seal a deal with, nothing is confirmed. What is certain though is that the new Nokia phones will still be designed and branded by Nokia itself.
"We don't want to just put logos on somebody's devices… it needs to feel like Nokia, what Nokia was known for," Suri said.
