Polaroid debuts camera that does not use ink
Polaroid now has a camera that does not use ink to print its photos. The Snap is a modern instant camera that uses Zink's inkless printing technology.
The Snap is the third camera that Ammunition designed for Polaroid. The camera's inkless printing technology uses heat from the printer to embed dye crystals in the photo paper, according to Pan Armenian.
The Snap is a handy point-and-shoot camera that easily fits in the pocket, just about the size of a cellphone. However, it does not have photo customization features other than a button to put color, sepia, or black-and-white filters, the report details.
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"Those are the kind of things we are interested in, that go against the grain to this Swiss Army knife approach to technology," Pan Armenian quotes Silicon Valley gadget designer Robert Brunner. "It's its own thing."
The Snap's main point of attraction is its simplicity in terms of function and design. It delivers a hard copy of a special moment with just one click. In addition, the creators opted to position the flash at the center of the camera instead of the side.
According to Brunner, he designed The Snap in a bid to make up for the lack of printed pictures at present. Since people usually only share photos on social media, pictures have lost their essence of being a remembrance. Instead, people have developed the habit of absentmindedly scrolling through digital albums, Wired reports.
Brunner, being the nostalgic device designer that he is, revealed that he wanted to "reestablish" something valuable through The Snap. The new Polaroid camera, which is priced at $99, is the combined attempt of Brunner and Ammunition to revolutionize retro instant photography for a market dominated by smartphones, the report relays.
However, Brunner explains that The Snap does not want to compete with the powerful modern cameras or even smartphones. Instead, the newest Polaroid camera just aims to reestablish the value that photos once held.
