Sausage Party 2016: How the First R-Rated Animated Film is Expected to Earn $15 M on Opening Day
The innocent food items think something glorious await them beyond the cash registers but then they discover the truth.
Sausage Party is being touted as the first R-rated animated film and it is not hard to see why. It is filled with profanity, sexual innuendo, racial slurs, drug use and even graphic sex. The experience of watching the movie it is said, could be likened to hearing those adorable Disney or Pixar characters mouthing the most offensive things possible.
Magical Land Beyond the Cash Registers
Sausage Party follows the enlightenment of the once true believer turned skeptic Frank. During the start of everyday, the food items in the supermarket praise their gods who will bring the chosen ones to a magical place. Frank, voiced by Seth Rogen, and his friends think that they are the next ones to go to "the great beyond" since the fourth of July is approaching.
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Viewers will soon realize that the gods they are singing praises to are the ordinary human shoppers who are not about to bring Frank and his friends to Nirvana but to their end instead. The innocent food items do not know that because they think something glorious await them beyond the cash registers.
Frank and his friend Barry (Michael Cera) discovered the horrible truth with the help of a problematic liquor bottle and a chewed gum. What will they do with this realization and how will it affect their relationship with the others? Thinking that their end is coming, Frank and his comely hotdog bun girlfriend Brenda (Kristen Wiig) think it is time to shed their packaging and consummate their relationship.
Before voicing the 2 sexually frustrated and angsty frankfurters in Sausage Party, Rogen and Cera first worked together in the 2007 high school comedy Superbad. Rogen, along with Evan Goldberg, is a writer and producer of the upcoming film. Sausage Party was made on a modest budget of just under $20 million but it is expected to rake in $15 million on opening day alone.
Movie's Origin
Rogen relates that the idea of the film originated over dinner with Jonah Hill one night. It was something that they frequently joked about. The plot was also the answer they would give journalists when asked what their next movie would be after Superbad and Knocked Up simply because it was something they are expected to do next.
Rogen said that Sausage Party is not the first adult animation and he cited The Simpsons, South Park and Family Guy among others as going to that route first. It is just the first to be made into mainstream movie.
Getting Away with Graphic Scenes
Rogen and Cera admitted to being able to get away with stuff that they wouldn't have otherwise been able to in a live action movie. It would be deemed pornographic according to them. But because it is food that audience see and it's anatomically impossible, they are given leeway to show the more than raunchier stuff in the movie.
In fact, Rogen admitted to being shocked by how much they got away with although they practiced self censorship. Then again, he thinks it's because the characters are so cute and the scenarios they were in are impossible to begin with.
Sausage Party opens in U.S. theaters on Friday, August 12.
