Shatner Returns as Priceline Negotiator: 'I'll Always Have It'
William Shatner returns as Priceline's "Negotiator" character in the company's TV commercials from Aug. 15. It has been seven months since his last outing in the part.
Shatner has been hugely popular for Priceline in the role, and Star Trek fans and admirers of past Priceline adverts are said to be delighted with the announcement.
The actor's "Priceline Negotiator" character was killed off at the beginning of this year when the company's stock prices were falling. A commercial showed him dying in a fiery bus crash as it went over the side of a bridge.
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However, Shatner is now back. Priceline's YouTube channel has revealed a scene where the Negotiator is standing on a beach wearing a business suit next to a surfboard.However, Shatner is now back. Priceline's YouTube channel has revealed a scene where the Negotiator is standing on a beach wearing a business suit next to a surfboard.
He is then asked by someone, "You've been busy for a dead man. After you jumped ship in Bangkok, I thought I'd lost you."
Shatner's replies, "Surfing is my life now."
He then explains how Priceline can save travelers money and gives his usual sales blurb.
The other person then says, "You still have it."
Shatner responds, "I'll always have it."
It is believed that 94 percent of people who took a survey asked for the Negotiator character to return from the dead, which is why the company has chosen to bring him back.
It is believed Shatner has signed a contract with the company until early 2013, with a view to renewing following that if the popularity continues.
