Starbucks News: 2017 Holiday Cup Breaks Away From the All-Red Theme
Worldwide coffeehouse chain Starbucks has already revealed its highly anticipated "holiday cup" for 2017, and it evidently breaks away from the company's familiar all-red theme of previous years.
In a recent statement, Starbucks unveiled its 2017 holiday cup, and it has the least red-colored design to date. More importantly, this year's special cups were designed to let customers put on them the shades of their preference, so for the most part, these were left without color.
"This year, Starbucks has unveiled its first color-in holiday cup. The cup design starts with a pair of hands holding red cups of coffee, an ode to cups of years past, connected with swirling ribbons with lively holiday scenes and splashes of red and green," the company said in the same statement.
Get Our Latest News for FREE
If there is one company who is never late in celebrating holidays, it would likely be Starbucks. The coffeehouse chain is famously known for releasing limited-time flavors inspired by the season or a particular holiday.
However, as the Christmas season approaches every year, Starbucks uses specially designed coffee cups -- apart from their holiday-themed beverages -- to celebrate the season of giving.
Over the years, the company is known for coming up with new designs but never without the dominance of the color red. However, that dramatically changed this year.
"This year's cup is intentionally designed to encourage our customers to add their own color and illustrations," according to Leanne Fremar, executive creative director for Starbucks.
On the other hand, since Starbucks' holiday cup has become a popular trend in time for Christmas, the company has also encountered major controversies for the designs the coffeehouse chain has chosen in the previous years.
People may recall that in 2015, many accused Starbucks of waging a "war on Christmas" due to the very minimalist red cup they released in the said year. It bore very few strokes of design and had also not included the customary Christmas-themed greetings on the cups.
Even the current President of the United States, Donald Trump, weighed in on the situation in 2015 and suggested that people boycott the coffeehouse chain during a rally that had over 10,000 attendees. He then told his listeners: "If I become president, we're all going to be saying 'Merry Christmas' again. That I can tell you. That I can tell you! Unbelievable."
