Super Bowl 2016 Advertisers Get Rated by Conservative Christians According to Biblical-Values Compatibility
Super Bowl 2016 advertisers just got rated by conservative Christian group Faith Driven Consumer, according to their compatibility with American Christian values.
Faith Driven Consumer (FDC), a group that researches on the buying and spending habits of Christians, has released a list showing the rankings of Super Bowl 2016 advertisers. Based on the list, car firms Acura and Honda got the highest rating of 46 when it comes to compatibility with Biblical values, according to Penn Live.
FDC bases its Faith Equality Index (FEI) measures how well each brand welcomes consumers who make their buying choices based on their biblical belief. The scores are based on a 100-point scale, Josic explains.
Get Our Latest News for FREE
The FDC list rates Pepsi, Mountain Dew, and Marmot with an FEI score of 38, while Heinz got 37 and Mini USA got 36. Other brands included in the list are Avocados from Mexico (35), Butterfinger (32), Amazon (32), Hyundai (30), and Kia (30). Next in line are Audi (29), Buick (29), Taco Bell (29), Doritos (27), SunTrust (25), and Toyota (25), the report details.
Brands that got scores lower than 25 include Skittles (24), Snickers (24), Coca-Cola (23), Colgate (22), and T-Mobile (19). Axe got the lowest rating of 11, the report adds.
Chris Stone, the founder of FDC, said that the newly released list will help Christians choose a brand based on the posted ratings. He also emphasized that Super Bowl 2016 gives Americans the chance to determine which brands accommodate Faith Driven Consumers in their target market, the report relays.
"The Super Bowl is a national event where millions celebrate America's biggest game, as well as the brands that famously advertise in-game," said Stone. "This is a prime opportunity for all American consumers to recognize which brands specifically include Faith Driven Consumers in their diversity rainbow — compared with other communities those brands have specifically prioritized."
The FEI for Super Bowl 2016 advertisers marks the first time that Faith Driven Consumer has released ratings for the sports event's participating commercial brands.
