Super Bowl 50 News: Super Bowl Commercials Leaked Before the Big Game
Besides the halftime show, viewers are also looking forward to see what this year's Super Bowl 50 commercials are. Some of the clips were leaked, and they are definitely hip, fun, and celebrity-filled.
According to the Rolling Stone magazine, it doesn't matter who wins or loses in the game between the Denver Broncos and the Carolina Panthers since many just watch to see who comes up with the best ad.
Among the top 20 ads that the website has ranked is T-Mobile's "Restricted Bling" ad with singer Drake and Skittle's "The Portrait" ad with rock legend Steven Tyler. However, the website said that the most inspirational was Pokémon's "#Pokémon20" ad. It is the first ad on Super Bowl of the hit game franchise, and it aims young players to do what they want, which is also something beyond football.
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The funniest of the bunch must be Hyundai's "First Date" with Kevin Hart. Kevin lends his car to his daughter's date, and the ad promotes the key features of the Hyundai Genesis. He tracks down the two wherever they go using the car tracker feature, and the video was successful in educating its viewers, as well as in entertaining them. Hyundai also has two more commercials released, and one of them stars Ryan Reynolds in "Ryanville." The website said the car company is going all out in reaching all types of audience, and Reynolds definitely helps convince buyers to get a Hyundai, ASAP.
Meanwhile, Time Magazine said that this year's cost to advertise on Super Bowl 50 is as much as $5 million for a 30-second spot. The Super Bowl usually draws over one hundred million viewers, which makes it seem okay for advertisers to throw a big amount for a short TV spot.
However, according to the website, studies reveal that the ads really don't boost sales, but just increase "brand awareness" among consumers. The website even said that a study found out that 90 percent of last year's Super Bowl viewers did not buy something they saw from a Super Bowl ad.
The report said that it seems that advertisers are now after "brand favorability," instead of boost in sales. Most of the commercials aim to be funny, so it appears that the brands are competing for the most-talked-about ad in Super Bowl.
Super Bowl 50 will air this Feb. 7, Sunday, on CBS.
