T-Mobile Discontinues Sony Xperia Z3 Sales After Less Than 6 Months

By Dondi Tiples, Christian Post Contributor Tuesday, April 07, 2015

T-Mobile has pulled Sony Xperia Z3 off its shelves after less than a year, reportedly due to slow sales of the Japanese high end Android smartphone.

Despite the sleek design and technology loaded features, German carrier, T-Mobile has quietly discontinued its sale of the Sony Xperia Z3 less than six months after it offered Sony's flagship model handset.

Customers who have mentioned the absence of the Sony Xperia Z3 in the carrier's online lineup where met with responses from the telecom company pointing out the model was no longer available, and directed to the carrier's other high end smartphone offerings.

While T-Mobile has not released an explanation for the discontinuance of the Z3 from their list of mobile products offered, speculations range from a low stock inventory to the sluggish movement of Z3 model due to the limited demand.

The Sony Xperia Z3 may be a stunning handset with an incomparable display, a waterproof body, and a battery life record yet to be beaten by other smartphones in the market today, but faced with competitors like the Samsung Galaxy line that already has a strong and loyal fan base, Sony may have erred in simply releasing a phone and hoping consumers would buy it.

From inadequate advertising to a slow roll-out of the latest Android 5.0 Lollipop update for the Xperia line, the model hasn't had quite the impact in North America in the face of competition from the upcoming Samsung Galaxy S6 and the One M8 this year.

Despite the Sony Xperia Z4 rumored to be just around the corner, Japanese electronics multinational Sony isn't reaping the expected growth in profit from their Xperia line that they've hoping for, and have announced they will be putting their focus on minimizing risks in the highly volatile mobile phone market.

They will instead shift their attention to pushing the growth of their fast sellers like the PlayStation platforms, and image sensors for cameras, mobile devices, and entertainment.