Xbox One Price Drop Doubles System's Sales from May to June
Sales for the Xbox One doubled from May to June thanks to a price drop implemented by Microsoft.
Microsoft made a decision to separate the Kinect device from the console in May, and in doing so slashed the price on the unbundled model to $399 from $499. This made the cost more comparable to its greatest competitor the PS4.
The plan appears to have worked as Microsoft is reporting that sales doubled from May to June.
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"Since the new Xbox One offering launched on June 9th," said the company in an Xbox Wire release. "We've seen sales of Xbox One more than double in the U.S., compared to sales in May, and solid growth in Xbox 360 sales."
The company's report is based "internal data." This is good news for Microsoft as the Xbox console was trailing behind the PS4 back in April. The company reported that it had shipped 5 million units to retailers while Sony shipped 7 million at that point in time. Sony also recently stated that it sold 100 million units combined of all its consoles that include the Vita, PS3 and PS4.
Microsoft released the Xbox One console in the U.S. and many other countries at the end of last year. The system features 8GB of RAM, an 8-Core CPU, 500GB hard drive, a Blu-ray drive, HDMI in and out ports, USB 3.0, 802.11n wireless, and a built-in Kinect sensor. Microsoft describes the Xbox One as an "all in one system" that is made for encompassing games, entertainment and television all into one device."
The Xbox One is designed to improve over time thanks to cloud computing. The console has have the ability to communicate with servers in the cloud to increase the computational potential of the system. Xbox One Director of development Boyd Multerer commented on the relationship around the time of the console's release.
