ZTE to Release High-End Smartphone Axon in the US in July
There is a new high-end smartphone coming to U.S. markets in July and its name is Axon. Tech journalists were invited to a press event for the phone's launching in July. The invitation however did not indicate which company was behind the new phone.
The PC Mag report was the first to reveal, after some digging, that the phone is in fact manufactured by the fourth largest seller of smartphones in the US, the Chinese company ZTE. One evidence of this is the presence of "/zte/" in the website's source code.
According to another report in Tech Times, part of ZTE's marketing strategy to build hype for the new phone is a contest it launched called "Axon You Wish," which has $10,000 cash prize and of course, a new Axon smartphone. The contest runs from June 15 to July 14.
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The phone will be launched with a special event in New York City on July 14.
One of the unique features of the new phone is its dual-lens rear-facing camera, which is equipped with auto-focus and is also capable of recording 4K high-definition videos.
Apart from its 4 GB of RAM, no other information about its processor and battery capacity was given by ZTE. What they indicated in the phone's site is that the phone "will have a fast processor and large battery for all-around performance." The Android phone is said to come with "a customized super-simplified Android interface." Audio playback will also in Hi-Fi and its twin microphones will be capable of Hi-Fi recording.
Its body will have a smooth metallic finish, and will be available in Ion Gold, Chromium Silver and Phthalo Blue.
ZTE is known for selling its phone direct to consumers, unlocked, like what it did with its Nubia 5S Mini LTE. The report however says that it may consider launching this new phone in partnership with some U.S. carriers.
Interested buyers may check out the phone's site at axonphone.com. Those who wish to join the contest may do so by submitting a picture or video "about a futuristic smartphone feature with the most creative and most popular caption." Although ZTE has not officially announced the phone's price, the contest rules hinted that it may be priced at $450.
