'Fixer Upper' Stars Face Backlash Over Recent Partnership With Target
It seems controversies are always gravitating toward the stars of "Fixer Upper" as of late.
The couple drew mixed reactions from their fans, as well as observers for aligning with the retail giant. According to CBN News, some Christians have voiced their dismay for the couple's move, noting Target's policy concerning the bathroom usage of transgenders in their branches.
Target crafted a policy that lets its customers pick the bathroom that aligns with their gender identity, instead of their biological makeup. Moreover, the Gaineses were also criticized for being hypocrites, as they were known for taking firm stands on certain issues such as honoring traditional marriage.
Get Our Latest News for FREE
The Gaineses announced their partnership with Target via Joanna's website last week. "We are thrilled to announce that this November we are launching Hearth & Hand with Magnolia, and it's making itself at home at Target," their announcement read.
Meanwhile, some of their fans have let their feelings known through social media. "I don't shop Target anymore. I wish you would had followed your Christian values instead of the almighty dollar. Lost a little respect," wrote one of their followers @czubeck in response to one of Joanna's recent tweets.'
Another Twitter user, @Shane_A_Camp, also expressed his sentiments. "Really disappointed you guys would partner with a company that exalts what God specifically condemns," the user said.
The couple's partnership with Target involves a new home line called "Hearth & Hand with Magnolia." The products include 300 different items composed of home décor, gift tables, and table tops, according to an AOL report. The partnership will be long-term, with their products refreshing every season.
Meanwhile, Target released a statement regarding their partnership with the "Fixer Upper" stars and where the proceeds of the sales will go. "Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration," read Target's statement.
