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Kanye West Convinced Kim Kardashian Marriage Will Make Pair 'Biggest Power Couple?'

Kanye West reportedly believes his marriage to Kim Kardashian will boost their celebrity status, ultimately making them Hollywood's most prominent power couple.

The "Blood On The Leaves" rapper, 36, proposed to Kardashian, 33, in October just months after the birth of their first child North West and their wedding is expected to take place in the Summer of 2014. West, who is a close friend of hip hop mogul Jay Z, is said to be comparing his relationship with Kardashian to the rapper's marriage to Beyonce.

"Kanye has emphatically told Kim that he believes they're going to be the biggest power couple on the planet," a source close to the couple told RadarOnline.com.

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"He genuinely thinks they will be more popular than his close friends, Jay Z and Beyonce. It's one of the reasons why Kanye told Kim to change her hair color, he thinks it elevated Kim from just being a reality star to an international superstar," the source said referencing Kardashian's newly blonde locks.

In recent months fans of Kardashian have observed drastic changes being made to her physical appearance and public persona. The new mom, who is notorious for embracing the paparazzi, has uncharacteristically kept a low profile and sources claim that this is a part West's grand plan to ultimately change her image.

West, who is reportedly at the forefront of wedding planning, has encouraged Kardashian to become more like Beyonce – who prides herself on shielding her private life from the public.

"Beyonce is very selective with how she presents herself in public and social media. Kim is now following in Bey's playbook," the source said.

"Kim only releases very limited pictures of [baby] North and those are with Kanye's approval. He's orchestrating it all, behind-the-scenes," the source explained.

Other drastic changes that Kardashian has reportedly made under the advice of West relate to her social circles. The reality star, who rose to stardom in 2007 following the release of her sex tape, has allegedly distanced herself from old friends in a bid to boost her image.

"The usual suspects are always going to be hanging onto Kim, but most of her friends are either distancing themselves from her or being distanced," another source said.

"They're saying that she has become so stuck-up since she started dating Kanye. Now that they're getting married, these once close friends feel like she thinks she's 'too good' to hang out with them," the source added.

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