New Apple CEO Tim Cook Makes Changes to Company
The new CEO of Apple, Tim Cook, has instituted a few changes to his company and staff through his managerial style.
Cook, who has been in his new position for the last two months, is said to be very different from former CEO Steve Jobs.
"In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter,” said The Wall Street Journal. “The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as 'Team,' people close to the company said.
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Cook has also introduced a new charitable matching program. Apple will offer to match employees' personal charitable contributions with up to $10000 per year.
So far, all United States Apple employees will be a part of this new program.
Since his arrival, Cook has promoted Apple's Eddy Cue to Senior Vice President for Internet Software and Services.
In a letter to staff, Cook announced his latest company change: "It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team."
"He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008,” Cook added.
Cook now advises his company staff to engage with its customers more. He may also look into stock dividends and buybacks for the company in the future. He reportedly also revamped Apple's education division, bringing it more in line with the operations of the rest of his company.
This new reorganization provides additional responsibilities for Apple executives Phil Schiller and John Brandon. The company has now seen the education division split into marketing and sales divisions and then reintegrated with the company's broader arms focused on those aspects of the business.
Cook is making sure to rely upon the expertise of other executives such as Jony Ive, Phil Schiller, Scott Forstall, and Eddy Cue.
Tim Cook's way of running things may seem like an improvement in the eyes of some. Only time will tell if Apple's new CEO will take the company to greater lengths than Steve Jobs previously did.
