Samsung to Become World's Top Cellphone OEM
Samsung is on pace to become the world's top cellphone OEM in 2012.
The company is projected to pass up Nokia for the first time in 14 years and take the top OEM for handset shipments worldwide. Samsung shipped around 29 percent while Nokia shipped around 24 percent.
Apple came in third with 10 percent, with ZTE and LG following with 6 percent and 4 percent respectively.
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Nokia dropped from its 30 percent last year and Samsung jumped to 29 percent from 24 percent in 2011.
Apple also increased in handset OEMs as it now has 10 percent compared to last year, when it had 7 percent.
The data derived from a preliminary forecast created by a company known as iSuppli for the top five cellphone OEMs in 2012.
Samsung's rise to prominence can be attributed to Nokia's current struggle with transitioning to Windows Operating System. Samsung has enjoyed much success running the Google-made Android platform.
The company is also coming out with its own line of Windows Phones.
Samsung and Android seem to both be claiming the number one spots this year as the operating system became number one in Australia, beating out Apple's iOS for the first time since its launch.
The research used for this information was conducted by a firm known as Telesyte. The company reported that 44 percent of smartphones in Australia are now running some form of Android operating system.
This allowed Google to edge out Apple in the nation, who controls slightly less with 43 percent of the market.
Foad Fadaghi, a research director with Telsyte, attributes Android's growth in Australia to the availability of more handsets running the software.
Other reasons for Android 's growth include faster product cycles and larger carrier support in the country.
"Our new research shows that the lower prices, faster product cycles and carrier support has helped Android become the leading platform," he said.
Fadaghi also pointed out that even though Apple was edged out; the company has the highest repeat purchase intention amongst consumers. iPhone upgrades happen quite frequently with most of Australia's major carriers.
