Beyonce Knowles Shows Adoration for Mom in Women's Empowerment Campaign
Beyonce Knowles, the 31-year-old singer, is honoring her mother in a video for the Chime for Change initiative that seeks to empower women.
Knowles is one of the spokeswomen for Chime for Change, the initiative created by Gucci's global campaign. The singer will perform for The Sound of Change Live concert alongside Ellie Goulding, Florence and the Machine and Rita Ora to highlight women's issues at London's Twickenham Stadium this summer. She honored her mother in a promotional clip for the campaign.
Knowles spoke to Vogue about her desire to help women with initiatives like Chime for Change.
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"I have always felt strongly about equal opportunity for women ... It's up to us to change the statistics for women around the world," she told Vogue.
The Chime for Change was launched last February by Knowles, actress and Salma Hayek and the Creative Director at Gucci, Frida Giannini.
In the clip titled "Who do you chime for?" Knowles let it be known that her mother has impacted her.
"My mother always sees the beauty in every human being. I think her gift is understanding and helping people get to their best selves," Knowles said in the Chime for Change Video. "Her gift is finding the best qualities in every human being."
This is not the first time that Knowles has spoken about the impact of the women in her lineage. During her HBO special "Life is But a Dream" the singer spoke about the prayers of her grandmother and mother impacting her life.
"I don't know why I'm so fortunate and so blessed," she said in "Life is But a Dream." "I know my mom always told me that my grandmother was in the church lighting candles for her and I am a result of my grandmother's prayers and my mother prays for me all the time and I pray for my mother all the time."
