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iPhone 6 Rumors: Gold Model Confirmed, Device to Launch Soon

More iPhone 6 rumors regarding a gold model surfaced over the weekend.

The new device will launch donning the new metallic color, according to TechCrunches MG Siegler who detailed his prediction in a new report.

"Yes there will be a gold iPhone," he said. "That's the latest I'm hearing from multiple sources after several weeks of rumors and possible component leaks suggesting the same thing. At first, I couldn't believe Apple would break from the tradition of offering the simple choice: black and white (or "slate" and "silver" if you prefer for the iPhone 5) for their flagship device."

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Siegler goes on to say that gold felt a bit too gaudy, however, a few compelling arguments changed his mind about the company using the color.

He states that the gold rear shell seen in last week's leaked photo is not a completely accurate representation of the color. Instead it will be more champagne-like, rather than gold. Siegler feels that Apple is using this gold model to upsell customers in emerging markets where the company's new iPhone 5C is expected to take off.

"A number of folks have noted that a gold iPhone would likely do well in the Chinese and Indian markets as well, where the color is very popular," said Siegler. "This is especially interesting given the talk about the "iPhone 5C" being key in these markets as well, with a presumed unsubsidized lower price point."

"One line of thinking was that the lower-cost iPhone would all-but replace the higher cost one in these markets," he continued. "But perhaps the gold option would still be enticing enough for some buyers to lure them to the higher end model. That's pure speculation, of course."

Apple is expected to unveil the new iPhones on Sept. 10.

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