10 Crazy Things That Happened on Trump's Inauguration Weekend
8. Alternative Facts of Life
In response to Sean Spicer's comments during the White Houe press conference, Trump senior adviser Kellyanne Conway tried to offer a defense of Sean Spicer's false claims about the Inauguration ceremony attendance figures.
In an interview with NBC's Chuck Todd, Conway claimed that Spicer was not using falsehoods but rather "alternative facts."
The term quickly went viral on social media, with tons of Twitter handles and Facebook profiles mockingly using the phrase.
For his part, Spicer later clarified that in claiming Trump's inauguration had the largest audience, he was factoring in those watching on a diverse array of mediums, including those watching online.